What does lead tracking involve in Buildertrend?

Lead tracking in Buildertrend primarily involves managing prospective clients as they move through the sales pipeline. This process is crucial for project managers and sales teams to nurture relationships with potential clients, understand their needs, and effectively convert them into actual projects. The sales pipeline typically outlines the stages a prospect goes through, from initial contact to final agreement, allowing project managers to see where each lead stands and what actions might be necessary to move them forward.

The other options pertain to different aspects of project management or operational processes. Documenting completed tasks is important for project management and client communication, but it does not directly relate to the lead tracking function. Monitoring team attendance is focused on resource management rather than client acquisition. Similarly, tracking project expenses is essential for financial oversight but does not address the lead management aspect of a project. Lead tracking is specifically about the initial stages of client engagement, whereas the other options focus on ongoing project execution and resource management.