What is the purpose of the "customer portal" in Buildertrend?

The purpose of the "customer portal" in Buildertrend is to allow clients to access project updates and communicate with the team. This feature enhances transparency and fosters collaboration between clients and project managers by providing a centralized location for all project-related information. Clients can view progress, timelines, and other important updates directly, which helps to streamline communication and keep everyone informed. By facilitating direct interaction, the customer portal strengthens the client-builder relationship, ensuring that clients feel involved and informed throughout the project lifecycle. This aspect is crucial for maintaining customer satisfaction and trust, making the portal an essential tool in project management.