What role do project updates play in Buildertrend for customer management?

Project updates in Buildertrend are integral to customer management as they provide clients with clarity on project progress. These updates serve as a communication tool that keeps clients informed about various aspects of the project, including milestones achieved, current tasks, and any potential delays. By regularly updating clients, project managers can ensure that everyone is on the same page, reducing uncertainty and building trust. This transparency helps clients feel more connected to the project, enhancing their overall satisfaction with the service being provided. Clear communication through updates is essential for managing client expectations and fostering a positive working relationship throughout the project lifecycle.